Redefining Online Retail with Mareile Osthus

In this episode Kirsty is joined by Mareile Osthus, the Co-Founder of humii, a company dedicated to providing comprehensive insights into the online customer experience. Mareile shares her journey from starting out in the Fashion Industry in Germany to her pivotal role at The Iconic, and eventually becoming the Co-Founder of humii. 

Key Highlights:

Background and Evolution: Mareile reflects on her diverse career path, emphasizing the importance of being open to opportunities and constantly learning from others. From a family of law graduates to venturing into retail leadership, Mareile's journey is a testament to embracing change.

Cracking the code with humii: The discussion delves into the founding principles of humii and its unique approach to solving the mystery of one-time shoppers in online retail. Humii acts as a mystery shopper for online businesses, collecting data across the entire customer journey.

Empowering E-Commerce Teams: Mareile underscores the significance of data-driven decision-making for e-commerce teams. Humii provides a holistic view of the customer experience, going beyond traditional metrics to uncover the "why" behind customer behaviour.

Strategic Partnerships and Success Stories: Mareile highlights humii’s partnerships with notable retailers in Australia, including Rebel Sport, Oroton, and Camilla. The company's goal is to empower e-commerce teams with actionable insights to enhance their performance.

Personal Insights: Mareile shares her daily routine, emphasizing the importance of staying active and maintaining a balance between work and personal life. Her advice to the next generation of leaders includes staying open to opportunities, learning from failures, and continuously challenging oneself.

Mareile's journey from seizing unanticipated opportunities to pioneering humii showcases the potency of embracing change, navigating uncertainty, and redefining industry landscapes, exemplifying the courage and purpose needed for transformative success.

Connect with Mareile: LinkedIn 

Humii: Website | LinkedIn 

Connect with Kirsty:  LinkedIn |  Instagram.

Ads: Naturally Glutenfree website