Isabelle Hunter from near Reading in Berkshire only decided to take on her local Wargrave 10k in January as a New Year resolution. Two days later she'd passed her £300 target. Soon after she passed £500 and is now just a few pounds from £1000, with more than three months still to go until race day. She has shown that scoliosis won't stop her completing the event on what will be the 10th anniversary of the surgery and here she shares her determination to support the charity and how she has used her marketing and broadcast background to far exceed her fundraising expectations.
If you'd like to follow in Isabelle's footsteps and run your next event for Scoliosis Support & Research, or you're interested in one of the charity's London Marathon entries, email Will at will.thommes@ssr.org.uk Thank you.
To find out more about Scoliosis head to...
Isabelle Hunter from near Reading in Berkshire only decided to take on her local Wargrave 10k in January as a New Year resolution. Two days later she'd passed her £300 target. Soon after she passed £500 and is now just a few pounds from £1000, with more than three months still to go until race day. She has shown that scoliosis won't stop her completing the event on what will be the 10th anniversary of the surgery and here she shares her determination to support the charity and how she has used her marketing and broadcast background to far exceed her fundraising expectations.
If you'd like to follow in Isabelle's footsteps and run your next event for Scoliosis Support & Research, or you're interested in one of the charity's London Marathon entries, email Will at will.thommes@ssr.org.uk Thank you.
To find out more about Scoliosis head to https://ssr.org.uk
PODCAST NOTES
Keywords
scoliosis, fundraising, running, charity, health, recovery, social media, marketing, awareness, support
Summary
In this episode, Tim Rogers interviews Isabelle, a scoliosis survivor who shares her journey from diagnosis to recovery and her current endeavour of running a 10K to raise funds for scoliosis support. Isabelle discusses the challenges she faced with scoliosis, including her surgery and the impact on her childhood sports activities. She highlights her fundraising success, having raised £920 for the charity, and shares insights on how she utilised social media and marketing strategies to engage her support network and promote her cause. The conversation emphasises the importance of community support and the power of social media in fundraising efforts.
Takeaways
- Isabelle was diagnosed with scoliosis at age 12.
- She underwent surgery at 14, receiving titanium rods in her spine.
- Isabelle started running during lockdown to improve her fitness.
- She is raising funds for scoliosis support through a local 10K.
- Isabelle has raised £920 so far, exceeding her initial target.
- Community support has been crucial in her fundraising efforts.
- Social media, especially Instagram and TikTok, plays a key role in her campaign.
- Using marketing skills has helped her effectively promote her cause.
- Fundraising doesn't require large events; small efforts can yield significant results.
- Isabelle aims to raise £1,500 by the time of the race in June.
Sound Bites
- "I've raised unbelievably £920 already."
- "I wanted to get into running in lockdown."
- "I felt like such an imposter in January."
- "I didn't do PE for so many years."
- "I've got such an incredible support network."
Chapters
00:00 Introduction to Isabelle's Journey
01:52 Living with Scoliosis: Diagnosis and Treatment
04:46 The Road to Recovery and Running
10:06 Fundraising for Scoliosis Support
12:41 Marketing Strategies for Fundraising
20:29 The Power of Social Media in Fundraising
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