AgTech Doubles Inside the $10B Battle for the Farm’s Operating System

In this Deep Dive from InteliDay by Lexinteli, Ethan Cole and Maya Thompson unpack the staggering transformation reshaping the US AgTech market. Far beyond hype, this episode explains why agricultural technology is on track to more than double from $4.95B in 2024 to $10.22B by 2029—and why this growth is being driven not by excitement, but by necessity and mandate.

You’ll discover how a brutal “pincer movement” of high costs, labor shortages, and regulatory pressure is forcing farms to adopt automation, AI, and farm management platforms just to survive. From robotic weeders and autonomous tractors to farm operating systems like Deere’s Operations Center and Bayer’s Climate FieldView, the hosts break down who really holds power in this new “battle for the farm’s OS” and why data—not hardware—is becoming the ultimate competitive weapon.

Whether you’re an investor, operator, or just deeply curious about the future of food and technology, this episode offers a clear, structured walkthrough of the forces, players, and risks shaping Agriculture 4.0.

In this episode, you’ll learn:

• Why AgTech is shifting from a “nice-to-have” startup play to a non-negotiable operational necessity

• How a labor crisis and SEC-driven Scope 3 climate disclosure rules are accelerating adoption

• The difference between closed stacks (Deere) and open platforms (FieldView)—and why it matters for market power

• Why farm management software (FMS) struggles with adoption while autosteer and automation spread quickly

• How metrics like “acres under digital management” and churn rate reveal who will win the platform war

• The hidden long-term risk: a sharp decline in US public agricultural R&D and what that means for innovation after 2030

Tags:
#AgTech #Agriculture4_0 #FarmTech #ClimateDisclosure #Automation #InteliDay #Lexinteli