IAM2653 - Unlocking Success Through Warm Referrals

In this episode, Gresham candidly shares the hurdles he’s faced in his first year: no closed deals yet, restructuring his marketing company, personal setbacks and juggling family responsibilities.

Despite generating a sizable pool of leads, his outreach—via Google Ads, LinkedIn DMs, Facebook groups, and newsletters—has produced little traction.

He notes that franchise sales cycles can stretch up to a year, and he’s still searching for low‑hanging‑fruit opportunities that haven’t materialized through his existing channels.

Recognizing that big‑budget spending has been ineffective, Gresham plans to reboot his marketing approach by leaning into his strengths: personal networks (BNI), organic content creation, and modest test ads to identify what works.

He likens the process to warfare—play to your advantage, avoid overextending, then regroup.

• Blue Star Franchise: bluestarfranchise.com
• Browse the Franchise Inventory: bluestarfranchise.com/franchise
• Is franchising right for you? Check this out to see: bluestarfranchise.com/assessment
• Franchise CEO (A CBNation Site - coming soon) - franchiseceo.co

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