How the Dark Web Can Shine a Positive Light on Your Sales Pipeline

2022-02-04

This week's show is called "How the Dark Web Can Shine a Positive Light on Your Sales Pipeline". My guest is Eric Wittlake, Sr. Product Director at 6sense. Join the discussion with us to unpack what the dark funnel of B2B marketing is and its relationship to a buyer’s journey. You’ll learn: The importance of building trust and preferences in the early-stages of a buyer’s journey Intentionality in measuring B2B marketing analytics How 6sense is providing accessibility to data visibi...

This week's show is called "How the Dark Web Can Shine a Positive Light on Your Sales Pipeline". My guest is Eric Wittlake, Sr. Product Director at 6sense.

Join the discussion with us to unpack what the dark funnel of B2B marketing is and its relationship to a buyer’s journey. You’ll learn:

The importance of building trust and preferences in the early-stages of a buyer’s journey
Intentionality in measuring B2B marketing analytics
How 6sense is providing accessibility to data visibility for organizations

Listen in now or watch the video!

Sales Pipeline Radio is produced by Heinz Marketing.

I interview the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to Sheena@heinzmarketing.com. For sponsorship opportunities, contact Cherie@heinzmarketing.com

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