Affect Heuristic | Definition Minute | Behavioral Economics in Marketing Podcast
The Behavioral Economics in Marketing’s Podcast

Affect Heuristic | Definition Minute | Behavioral Economics in Marketing Podcast

2022-07-31
Affect Heuristic | The affect heuristic represents a reliance on good or bad feelings experienced in relation to a stimulus. Affect-based evaluations are quick, automatic, and rooted in experiential thought that is activated prior to reflective judgments (Slovic et al., 2002). 📎 Definition Minute is a new subset of the Behavioral Economics in Marketing podcast. In these mini-episodes, I will define economic theories, in a minute or two. The topics will be review, introductory or discrete in nat...
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