Fashion trends are constantly changing. What’s popular one day may not be the next. Athletic wear styles rarely change, but athleisure wear is changing the entire market and creating lucrative new revenue streams for businesses that take part in this exciting new segment.
Athleisure wear revolves around a company like RYU’s ability to combine workout-ready clothing with comfort and global appeal. The modern athleisure market is all about creating apparel that is suitable for both high performance and daily use. RYU Apparel, Inc. (TSX.V: RYU) (OTC: RYPPF) is the newest threat to challenge the fashion monopoly controlled by conventional clothing conglomerates Nike, Inc. (NYSE: NKE); Gap, Inc. (NYSE: GPS); Adidas AG ADR (OTC: ADDYY)and Lululemon Athletica, Inc. (NASDAQ: LULU).