96. Cutting emotional ties, outsourcing production and preparing for investment with Justin Kopetzki - Co Owner & CEO at Justo’s Plant Based Dips

2022-10-09

Back on the show for the second time (head to episode 37 for their full startup story) Justin Kopetzki generously gets us up to speed on the last12 months of the Justo’s operation. To say it’s been a busy 12 months for the boys would be accurate, predominantly due to a recent transition of production to a new contract manufacturing partner located across the ditch in Vancouver. The process of finding a suitable partner wasn’t quick, and ultimately resulted in the requirement to trim their SKUs down to their...

Back on the show for the second time (head to episode 37 for their full startup story) Justin Kopetzki generously gets us up to speed on the last12 months of the Justo’s operation.

To say it’s been a busy 12 months for the boys would be accurate, predominantly due to a recent transition of production to a new contract manufacturing partner located across the ditch in Vancouver. The process of finding a suitable partner wasn’t quick, and ultimately resulted in the requirement to trim their SKUs down to their strongest 3 - causing much debate and the cutting of some emotional ties when deciding to drop their Hummus dips, of which the business was launched and built.

We also cover the preparation of the business for a soon to be happening investment round, a little on branding, their 1% FTP & B-Corp certifications and future aspirations.

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With their HQ located in Victoria, BC and established in 2019 Justo’s is a business with a focus on creating delicious plant based dips, while on the mission to leave a positive impact on both people and the planet.

With well over 80 retailers & restaurants serving their shelf stable and delicious dips, I'm sure you would agree that the Justo’s team of four - Justin, Eric, Tyler & Adam are not only an inspiration to watch while building something big, but always a pleasure to see and chat with at trade shows & events.

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Web: https://justos.ca/

IG: @justos.ca

LinkedIn: Justin Kopetzki

Email: justin@justos.ca

Simple Agreement for Future Equity (SAFE)

Brand and packaging design by Hope Aylen @ https://www.designfulhope.com/

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