The Word No

In the business of sales, the word “yes” is a driving force.

We seek it out over and over again.

We want to hear “yes” from  our account managers, “yes” from our suppliers, and -- most importantly -- “yes” from our prospects and customers.

We read books with titles like “Getting to YES” and we obsess on ways to overcome any objections our prospects might have.

“Yes” is success.  It represents power and domination in your industry.  

Simply put, “yes” means one thing... more money.

But what about its counterpart?  What about the word “no?”

Now, if you’re like me, you probably started out hating the word “no.”  After all, we all do our best to avoid failure.  We are annoyed when people tell us something can’t be done or they're not interested.

But, is there power in the word “no?”  If given the opportunity, can we actually learn to be immune to its effect? Heck, can we even learn to embrace the word no so it can help us sell more?

Today, I’m going to share the story of one woman who learned to leverage the power of the word “no” to build a business empire.