Jean-Christophe Bédos, CEO, Birks Group Inc.

Jean-Christophe Bédos is currently President and Chief Executive Officer of Birks Group Inc., formerly Henry Birks & Sons, a leading manufacturer and retailer of luxury jewelery and watchmaking since 1879 in Canada. Before joining Birks, Mr. Bédos was formerly with the high-end jeweller, Boucheron International (Kering), in Paris, France, where he served as President and CEO after a distinguished career with the Richemont Group in Paris and London and at Cartier’s iconic Maison. In July 2018, Birks was prized with the prestigious Brand Of the Year Award. The prestigious World Branding Awards are the premier recognition programme of the UK-based World Branding Forum. The annual event is the ultimate global brand recognition accolade and evaluates brands from around the world. The judging process involves a three-step procedure: brand evaluation, public online voting and consumer market research. Birks is the only brand to receive the award in the Retail Jewellery category, surpassing the impressive competition for its dedication and passion behind the fine jewellery brand. He currently serves on the Board of Directors of Birks Group Inc., and the Montreal General Hospital Foundation as Vice-Chair and is Chair of the Financial Resources Allocation Committee. Mr. Bédos is a Member of the Board of the London Business School Global Advisory Council. He is an active member on the committee “L’avenir de la rue Sainte-Catherine” project and has co-chaired the fundraising campaigns of the McCord Museum and the Orchestre Symphonique de Montréal. Born in Morocco, he lived in France and England until 2011. He now resides in Montreal, Canada with his wife and four children. He is a skilled brand builder within the luxury retail sector, who brings a very relevant background having spent his entire career, for more than 30 years, within the high-end watch and jewellery industry. Mr. Bédos earned a MSc in Business Management from London Business School – Sloan Fellowship Masters Programme, with Distinctions in Marketing and Brand Management; a BA in International Commercial Law from University of Paris Pantheon-Sorbonne; BA (Honors) in European Business from Trent University, Nottingham, England; BA in Business Administration from Toulouse Business School, Toulouse, France.