Seed Talk #126 | NBA Talk, La Liga AR, Live Sports AR (Augmented Reality)

Here are our top stories in sports & sports technology.

News

Sports:

• Atlanta Hawks taking the NBA world by surprise

Sports Tech

• The PGA Tour named "Whoop" | as its official wearable. As you might recall, the PGA Tour and Whoop, a Boston-based performance tracking and analytics company
• La Liga | has expanded its technology partnership with Microsoft to build new fan engagement features through Azure
• Quintar | is the world’s first AR-centered fan technology platform company enabling content owners, creators, and rights holders to build captivating live action AR experiences

Funding News