Episode 44: Part 1 - Amanda Bruno and Debra Hare of Morgan Lewis on how to innovate for legal marketing and BD success

It’s often thought that law firms are traditionally slow to move and innovate. Legal BD and marketing professionals know that doesn’t have to be the case. The most successful firms are those that can balance long term thinking with agile innovation.

To talk about this, we welcome  Amanda Bruno, Chief Business Development Officer and Debra Hare, Director of BD Coaching and Training, both at Morgan Lewis, to the CMO Series. In part one of the conversation, Amanda and Debra discuss how their unique experiences and approach to innovation ensures future BD success at the firm. 

Listen in as we explore:

• Amanda and Debra’s journeys to their respective roles at Morgan Lewis and their current remits
• The unique perspectives they each bring to the firm, and the specific experiences that add value to their roles 
• Amanda’s responsibility for driving business development throughout the firm on a global scale and the enablers that help her do that
• Training initiatives and programs that have been particularly successful