As an entrepreneur, you wear all the hats of your business - sales, marketing, admin, bookkeeping etc. You may come to a point where you have some help with these, but ultimately, the ownership and the success of the business is on you. If you're not going to be marketing your own services, your own products, who will do it for you? On this episode, I had a conversation with Kathy Colaiacovo, a marketing strategist, President of Pepper It Marketing Services Inc. and host of the Marketing Your Private Practice with Kathy C podcast. Kathy shared her expertise on how an entrepreneur can...
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