Unpopular measures SMEs must take to survive this COVID-19 crisis

SMEs are now facing unprecedented challenges due to the COVID-19 situation. RIABU’s Simon Littlewood tells Mark Laudi about the necessary measures SMEs must quickly take to survive this crisis.

The measures include using a binary approach to customers, cutting your losses, and reviewing your headcount. They will not make everyone happy, but these actions are pragmatic and might just save your company.