Feeling stuck talking to the same audience over and over? Learn how Facebook ads can help you reach the right people and scale your business like never before. In this episode, I share my journey of scaling a six-figure business and overcoming the "organic wall" by strategically leveraging Facebook ads. Joined by my trusted ads manager, Jenn Possick, we dive into identifying when your business is ready for ads, the importance of knowing your audience, and setting up proven systems that work. This isn’t just about throwing money at ads—it’s about optimizing every step, from audie...
Feeling stuck talking to the same audience over and over? Learn how Facebook ads can help you reach the right people and scale your business like never before.
In this episode, I share my journey of scaling a six-figure business and overcoming the "organic wall" by strategically leveraging Facebook ads. Joined by my trusted ads manager, Jenn Possick, we dive into identifying when your business is ready for ads, the importance of knowing your audience, and setting up proven systems that work. This isn’t just about throwing money at ads—it’s about optimizing every step, from audience targeting to launch event success.
Do you want to know how Facebook ads can transform your business without wasting your budget? Tune in to uncover actionable strategies to scale your business to new heights.
“Ads can be super effective, but they're not gonna work right away all the time. Sometimes it really is testing, tweaking, and figuring out what works, what doesn't, and adjusting from there.”
~ Jenn Possick
Love what you've heard? I'd be honored to read your review. Please leave it on your favorite podcast listening app, share this podcast with a colleague, and then go to event.drkylieburton.com and grab on-demand access to our 3-day 10,000 Patients event.
Stay tuned until January. We have some HUGE things in store for 2025 (you may have noticed with the updates you see here on the podcast).
In This Episode:
- Breaking free from the "organic wall" and scaling your business
- Signs your business is ready for ads
- The importance of knowing your audience before running ads
- Figuring out your budget for ad spend
- Why proven systems are crucial to ad success
- The mindset and financial readiness for ad investment
- Evergreen ads vs. live launch ads: key differences
- Building and nurturing your email list through ads
- Where to find Jenn and how she can help you
This podcast is sponsored by the following:
- My favorite supplement company and what I recommend every colleague should use in their repertoire - SystemicFormulas.com
- If you’re a fan of regenerative farming, get your beef and pork from this family-run farm in California - StarWalkerOrganicFarms.com
- Looking for a place to order your labs? My favorite place is virtualclinic.MD (Tell them Dr. Kylie Burton sent you when you create your account)
Resources:
- The Ultimate High-Profit Ads Checklist™ - https://jennpossick.com/checklist
- Why Are My Labs Normal?: Your guide to reading your own blood work; no medical background needed by Dr. Kylie Burton - https://www.amazon.com/Why-Are-Labs-Normal-background/dp/B09XZVML1T
Connect with Jenn Possick:
- Website - https://jennpossick.com/
- Facebook - https://web.facebook.com/jenn.possick/
Connect with Dr. Kylie:
- Website - https://bloodworkspecialist.com/
- Instagram - https://www.instagram.com/drkylieburton/
- Facebook - https://web.facebook.com/drkylieburton/
- YouTube - https://www.youtube.com/@FoundationalMedicineInstitute
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