On this episode Siebe Van Der Zee speaks with Brad Casper and learns some valuable lessons. Brad tells us that "The best way to predict the future is to create it", that "Your career is the sum of many micro careers" and that "Leadership is not a title" among others.
Brad Casper
Brad Casper is the CEO and co-Founder of Heart & Soul Marketing, the fiercely independent boutique agency for challenger brands that uses s...
On this episode Siebe Van Der Zee speaks with Brad Casper and learns some valuable lessons. Brad tells us that "The best way to predict the future is to create it", that "Your career is the sum of many micro careers" and that "Leadership is not a title" among others.
Brad Casper
Brad Casper is the CEO and co-Founder of Heart & Soul Marketing, the fiercely independent boutique agency for challenger brands that uses strategy, art, science, and your unique voices to create purpose-driven business solutions, while being a positive force for change.
A leading business executive across industries, Brad has a diverse track record of success leading some of the world’s most iconic brands like Tide, Dial, Olay, Pampers, Pantene, Arm & Hammer, Trojan, First Response, and Right Guard. He has run large, well-resourced companies, as well as entrepreneurial, smaller ones -- publicly traded, private, and private-equity backed. Previously, he has served in several client-side leadership roles, including: CEO of Dogswell, a private-equity backed pet food company located in Los Angeles; Executive Chairman of Dymatize Nutrition, a private-equity backed sports nutrition business in Dallas; President of the
Phoenix Suns; President and Chief Executive Officer of The Dial Corporation in Scottsdale, Arizona; President of Church & Dwight in Princeton, New Jersey; and more than 16 years at Procter & Gamble in a variety of leadership positions domestically and globally.
Brad Casper received his Bachelor of Science degree in Finance from Virginia Tech University, where he continues to serve as an advisor on the Pamplin School of Business and Chair of the Student Engagement Committee. He has also been involved in a significant number of community roles in Arizona and remains a Board member with the Greater Phoenix Leadership (GPL) organization.
Lesson 1: Everyone is a brand…stand for something authentic and timeless 06m 19s.
Lesson 2: Believe in yourself and your instincts 10m 05s.
Lesson 3: Align your life mission with your professional one and live it fully 12m 49s.
Lesson 4: Your career is the sum of many micro careers 16m 16s.
Lesson 5: How one deals with failure rejection and disappointment is at least as important as how one deals with success 20m 17s
Lesson 6: Leadership is not a title 23m 25s.
Lesson 7: Never underestimate the importance of listening empathically & communicating inspirationally 26m 02s.
Lesson 8: Treat everyone like you wish to be treated 28m 47s.
Lesson 9: The best way to predict the future is to create it 32m 02s.
Lesson 10: People may not remember what you said but will remember how you made them feel. 33m 34s
