74: How to Recognize Buying Signals and Turn Conversations into Clients | Nikki Rausch (Sales Maven)

In this episode of The Networker’s Tour Guide Podcast, host Faithann Basore welcomes returning guest Nikki Rausch, CEO of Sales Maven and author of Buying Signals, to talk about one of the most overlooked skills in business networking: recognizing when someone is actually interested in working with you.

If you’ve ever walked away from a conversation wondering “Did I miss something?” — this episode is for you.

Nikki shares how small moments in conversation can lead to big opportunities… if you know what to listen for and what to say next.

In This Episode, You’ll Learn:

• What a buying signal really is (and why most people miss them)
• How to confidently respond when someone shows interest
• Why asking simple questions can move conversations forward
• The biggest mistake networkers make after someone shows curiosity
• How to issue invitations without feeling pushy or salesy
• Why “I’m not in sales” could be costing you opportunities

 

📚 About Nikki Rausch

Nikki Rausch is the CEO of Sales Maven, an organization dedicated to authentic selling. With more than 25 years of sales experience, she helps entrepreneurs and small business owners learn how to sell successfully—without feeling pushy or inauthentic.

She is the author of Buying Signals and works with clients through her SalesMaven Society to build confidence and close more business through relationship-based sales.

 

🎁 Bonus Resource for Listeners

Nikki has generously shared her Sales Follow-Up Made Easy Guide with listeners of this episode.

If you’ve ever wondered what to say after a networking conversation or how to follow up without feeling awkward, this guide gives you:

• Proven follow-up strategies that increase conversions
• Simple scripts to make follow-up conversations feel natural
• Techniques to stay top-of-mind without being pushy

It’s a practical next step to help you turn great conversations into real business.

🔗 Connect with Nikki

🌐 https://yoursalesmaven.com/

📚 Buying Signals

💼 https://www.linkedin.com/in/nikkirausch/

Free Resource for Listeners:

✨ Download Faithann’s 10 Questions to Ask in a One-to-One — a free guide to deepen your networking conversations and leave a lasting impression.
Grab your copy here ➡️ https://www.thenetworkerstourguide.net/resources

Connect with Faithann:
Instagram: @thenetworkerstourguide

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