Staying Relevant in a Saturated Media Landscape with Bonnie Taub-Dix, RDN | Media Savvy Podcast

2025-06-25

Have you ever looked around and thought, “Why bother? Someone’s already doing what I want to do”?Or maybe you’ve wondered how anyone manages to stay relevant with new trends, new platforms, and new people popping up every single day. If that sounds familiar, this episode is for you. In today’s solo episode, I’m sharing my honest, behind-the-scenes take on how I’ve stayed visible (and valuable) in the media world for decades — without chasing every trend or trying to be someone I’m not. From reinventing myself as the media landscape evolved to embracing inspiration withou...

Have you ever looked around and thought, “Why bother? Someone’s already doing what I want to do”?
Or maybe you’ve wondered how anyone manages to stay relevant with new trends, new platforms, and new people popping up every single day.

If that sounds familiar, this episode is for you.

In today’s solo episode, I’m sharing my honest, behind-the-scenes take on how I’ve stayed visible (and valuable) in the media world for decades — without chasing every trend or trying to be someone I’m not.

From reinventing myself as the media landscape evolved to embracing inspiration without falling into comparison, I’ll show you why you don’t need a huge following to make a lasting impression — you just need your voice, your values, and a willingness to stay curious.

You’ll hear about:

Why staying relevant has nothing to do with being trendy — and everything to do with being valuable
How I’ve pivoted across decades of media shifts (from talk shows to TikTok)
Why brands chose to work with me — even without a massive social following
The difference between emulating and copying — and why learning from others is smart, not shameful
My go-to tips for staying visible and authentic in a crowded space

Whether you’re just getting started in media or you’re trying to find your footing again, this episode is your pep talk, strategy session, and reality check — all in one.

Because the truth is: there’s room for you.
No one else can do it quite like you.

Connect with Bonnie’s:

Bonnie’s proven media training course: How To Work With Media and Make The Media Work for You: https://btdmedia.teachable.com/p/media-masterclass
Bonnie’s website: https://betterthandieting.com
BTD Media Makers News Digest: https://bit.ly/BTDMediaMakers
Better Than Dieting Newsletter: https://bit.ly/BTDsubscribe
Follow Bonnie on Social Media:
Instagram:@bonnietaubdix and
@BTDmedia
X (Twitter): @eatsmartbd
Facebook: @BonnieTaubDix.RDN
Threads: https://www.threads.net/@bonnietaubdix
Bonnie’s Book: Read It Before You Eat It - Taking You from Label to Table
Get in touch: mediasavvybtd@gmail.com
Download a free chapter of Bonnie’s latest book