The Journey from Start-Up to Corporate

Much of the messaging startups craft to communicate their vision is drawn from the company’s conditions in its infancy. But how do the goals of these startups change with their transition into mid-sized and/or corporate entities, and how do they best communicate themselves to the market as they evolve? In the 12th episode of Kekst CNC’s Global Thinking podcast, we join Alexander Kappes, Founder and CEO of Greener Crop; Julie Leblan, Founder and CEO of Merit Incentives; and Kekst CNC’s Valentina von Lutterotti, Director and RISE expert for a conversation on how startups can prepare themselves to communicate their growth and ambitions, including: best practices for maintaining media relationships, managing expectations in the market, and thoughtful ways to handle people communications as your company expands.