Marketing in the Age of Trolls (and Counter-Cultural “wars”) with Cass Cooper

2023-06-28

Our guest on this one is a repeater - her episode was the 4th most downloaded all-time at the time of publishing this (episode 88 - on personal branding)! She knows her stuff and is an absolute delight. There is nuance in how we approach opposing views online. How we approach it with our marketing is even more nuanced. "I think the biggest thing right now is we're in a really crazy space that we've never been in before, with everyone having access to so much information, so much misinformation, so much disinformation, that it is really, really hard...

Our guest on this one is a repeater - her episode was the 4th most downloaded all-time at the time of publishing this (episode 88 - on personal branding)! She knows her stuff and is an absolute delight.

There is nuance in how we approach opposing views online. How we approach it with our marketing is even more nuanced.

"I think the biggest thing right now is we're in a really crazy space that we've never been in before, with everyone having access to so much information, so much misinformation, so much disinformation, that it is really, really hard for marketers to accurately and effectively not just target the group they want to speak to, but reach and break through."

We get pretty deep about how marketers should look at inclusive strategy & language, authenticity, and awareness.

Cass' Book Reco: Inclusion on Purpose by Ruchika Tulshyan

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