The AI Dilemma: Are We Relying Too Much on Automation in Marketing?

AI is popping up across marketing automation platforms, but is it really the magic solution we hoped for? Join Hannah and Mike as they discuss the latest news from the world of marketing automation, including the latest trends and tools. In this episode, they cover:

• Gartner's 2024 Magic Quadrant: A look at the latest report on Salesforce automation platforms, including the rankings of major platforms like Salesforce and HubSpot.
• The Role of AI in Marketing Automation: They explore the hype around AI, its limitations, and how it can be misused if data quality isn't prioritised.
• Simplicity in Marketing Automation: A discussion on the benefits of choosing simpler marketing automation platforms and how they can better serve small to medium-sized businesses.
• Spintax for Email Outreach: Learn about Spintax and how it can enhance your email deliverability by creating unique variations of your messages.

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About Napier

Napier is a PR-lead, full service marketing agency that specialises in the B2B technology sector. We work closely with our clients to build campaigns, focusing on achieving results that have a significant positive impact on their businesses and which, above all, ensure maximum return on their investment.

 

About Mike Maynard

Mike is the Managing Director/CEO of Napier, a PR and marketing agency for B2B technology companies. A self-confessed geek who loves talking about technology, he believes that combining the measurement, accountability and innovation that he learnt as an engineer with a passion for communicating ensures Napier delivers great campaigns and tangible return on investment.

 

About Hannah Wehrly

Hannah is the Head of Business Development and Marketing at Napier and leads on pitching, proposal writing, lead nurturing, email marketing, social media and content creation. Hannah joined the Napier team back in 2017 as a Marketing Specialist after completing her degree in Marketing and Communications, and her role focuses on developing new relationships with potential clients.

 

Time Stamps

00:01:30 - Gartner's Magic Quadrant for Salesforce Automation
00:06:30 - The Role of AI in Marketing Automation
00:10:00 - Limitations of AI in Content Creation
00:12:00 - HubSpot's Podcast Transcription Feature
00:14:30 - Simplicity in Marketing Automation Platforms
00:18:00 - Tip of the Week: Understanding Spintax

Follow Mike and Hannah:

Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/

Hannah Wehrly on LinkedIn: https://www.linkedin.com/in/hannah-wehrly-b0706a107/

Napier website: https://www.napierb2b.com/

Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/

 

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Want more? Check out Napier’s other podcast – Marketing B2B Technology: https://podcasts.apple.com/gb/podcast/marketing-b2b-technology/id1485417724