The Behind the Scenes Story on PMAX’s Creation

Yousaf Yunes, CEO and Founder or YRV Dynamics narrates the the story behind the creation of PMAX.  Performance Max (PMAX) was one of Google Ads' boldest undertakings. Aiming to revolutionize digital advertising through a single AI-driven campaign that spans Google's entire ecosystem—Search, Display, YouTube, Gmail, Discover, and Maps—it promised simplicity and seamless automation. However, the journey to create it was riddled with challenges, from internal skepticism to ethical concerns.

0:00 – Introduction to Performance Max (PMAX)
1:30 – Development Challenges and Internal Skepticism
3:00 – Ethical Concerns and Privacy Considerations

 

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