HP 74: How does using controversial language affect a personal brand on social media? with Annette Lackovic

Q: How does using controversial language affect a personal brand on social media?

Today we talk about the importance of ‘personality’ behind the brand.

Today’s question can be read below:

Hello Annette,
It’s always great to watch your sessions and as always, I love the energy. It’s guaranteed to pick me up every single time!

Question: How does using or promoting controversial content on social media especially LinkedIn impact your personal brand?

Example: I seem to have better traction on videos when I use the word Bullsh!t?

I am curious about your thoughts on this and if you would recommend having more candid conversation style video content on LinkedIn?

Enjoy xx

Got any questions for Annette? Feel free to drop it​ here

Listen on Annette’s website

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