Ep 52 Carolyn Butler-Madden on balancing Purpose & Profit

In the last episode for 2023, I reflect on the interviews that have aired this year and some of the themes that have emerged.

When I started this podcast back in 2021, it was only meant to be a limited 12-episode series and yet here we are at Episode 52. I guess I have become a bit addicted to interviewing people who I consider to be true leaders of our time, who are charting a new and better path for business.

Our 2023 interviews covered a range of topics including:

❤️DEI – Diversity Equity and Inclusion

💲Social Enterprise, BCorp and Fair Trade

❤️Brands leading change

💲 The power of community and collaboration

❤️Creating more human-centric workplaces

💲Challenging the purpose of business

❤️Leadership

💲The Environment

❤️Cultivating Resilience

 

And I then dive into two key themes that consistently emerge through these interviews and my conversations with others on purpose-led business. And that I believe are intrinsically linked:

❤️ The proliferation of women driving purpose-led change

💲The importance of connecting profit with purpose

 

I also talk a bit about an article by author and researcher Thomas Klaffke on “Pleasure Activism”. It is such a perspective-altering read about the organising principle of the modern world being pain and the opportunity that reframing it to one of pleasure offers us.

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