48: Mike McKinstry | From Passion to Profession -- The Lifestyle Business Journey

In this engaging episode of the Rock School Proprietor Podcast, host John Kozicki (Michigan Rock School and RockSchoolProprietor.com) sits down with Mike McKinstry, the charismatic host of The Bassquatch Hunter: Fish Out of Water on the Discovery Channel. Mike shares his unique journey of transforming his niche hobby of kayak fishing into a popular television show with millions of viewers.

In this episode:

• How Mike began attracting sponsors with only 35 subscribers and seven videos on his YouTube channel
• Keys to finding work/life balance; staying motivated and accountable to things we have to do as business owners and taking advantage of the benefits
• How creating new opportunities for your business and those who work for you can be a powerful metric to measure growth
• How diversifying to having options to shift focus can promote motivation and stave off burnout. 

The discussion delves into vital aspects of creating a successful lifestyle business, such as work ethic, authenticity, and seizing opportunities. Whether you’re a music instructor, a budding entrepreneur, or just looking for inspiration, tune in to discover how passion and dedication can turn dreams into reality.

Season 3 of Bassquatch Hunter: Fish Out of Water premiers July 5, 2025 on Discovery.

Mike's Links:

• Bassquatch Hunter YouTube
• Bassquatch Hunter TikTok
• Bassquatch Hunter Instagram

 

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Episode Transcript: