NBA Christmas Day Ratings are MASSIVE Disappointment

Christmas Day is the biggest day of the NBA regular season. The NBA attracts its biggest audience of the year on Christmas...with the league showcasing its biggest rivalries and stars. Unfortunately for the NBA...the last couple of years have been dismal...with 2022 repeating the trend.

We reveal and react to NBA Christmas Day TV ratings. We point out a few positives...while also highlighting the negatives. We explain why LeBron James is no longer the biggest draw in the NBA...and why it's time for the league to market new stars.