Rviita’s Rise: How Karly Jacobsen Built a Better Energy Drink and a Purpose-Driven Team

In this energizing episode, we sit down with Karly Jacobsen, co-founder of Rviita, the first non-carbonated, better-for-you energy drink delivered in innovative pouch packaging. Inspired by a close friend’s energy drink–related heart scare, Karly and her brother Mitch set out to create a healthier, more mindful alternative—and ended up building one of Canada’s most exciting beverage startups.

Karly shares her journey from night-shift nurse to entrepreneur, how they overcame early manufacturing nightmares, and the lessons learned in building a team-first culture. She opens up about raising capital, scaling through Sobeys and Costco, and why relationships—not just great products—are the foundation of long-term success.

Whether you're in CPG, a founder just starting out, or someone passionate about brand building with heart, this episode is packed with real talk, practical advice, and entrepreneurial inspiration.

🌐 Rviita: [https://rviitalize.com/]

#ThePeopleDrivenPodcast | Hosted by Shane