What Do We Think About the Current State of Influencer Culture?

Social media influencers are the arguably the most powerful tastemakers and trendsetters in fashion today. Their influence extends beyond how we dress and beyond our beauty routines to impacting the very way we consume and think in the rise of the direct-to-consumer sales model. Anchoring our conversation in Instagram’s move this week to stop publishing 'Likes' as a measure of a post’s success (in the US), we deep dive into the influencer landscape discussing from our perspective what we have found both challenging and optimistic about it overall.

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