Your Value Proposition

2023-07-14

What FEELINGS do your Customers have when they do business with you? Most consumers chose where to shop or where to get service or where to eat based on their FEELINGS about the people, the place, and the setting they will be in. In fact, the statistics are that 85% of a buying decision is based on EMOTION (or feelings). This suggests that only 15% of a buying decision is based on LOGIC (or price). We’ve got to think about this far more often, validate the feelings we are giving on a mor...

What FEELINGS do your Customers have when they do business with you?

Most consumers chose where to shop or where to get service or where to eat based on their FEELINGS about the people, the place, and the setting they will be in. In fact, the statistics are that 85% of a buying decision is based on EMOTION (or feelings). This suggests that only 15% of a buying decision is based on LOGIC (or price).

We’ve got to think about this far more often, validate the feelings we are giving on a more frequent basis and share our intended feelings with our team on a regular basis.

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