Hossam Al-Saeed, Head of Customer Experience at Nissan - The Sirocco Sessions

In this episode of The Sirocco Sessions, we sit down with Hossam Al-Saeed—Head of Customer Experience at Nissan Middle East—to explore how data, technology, and innovation are reshaping the automotive industry.

Hossam shares insights on building brand loyalty, navigating the dealership model, and delivering a physical and digital customer journey. We also dive into how AI and connected vehicles are driving real-time insights, enhancing safety, and creating more personalized experiences. Whether you’re a marketing enthusiast or simply curious about the future of cars, this conversation offers a compelling look at how Nissan is blending heritage, technology, and customer-centric thinking to “defy ordinary.”

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