#31: She Left Wall Street and Built a Thriving Cleaning Business (Here’s How)

From finance exec to cleaning CEO, Helen of Cool Peaches Cleaning shares how she built a growing maid service using Google reviews, local networking, and a whole lot of heart. In this episode, Stephanie and Helen Leyzerovich talk client acquisition, staffing struggles, pricing mistakes, and why your intake form matters more than you think.

 

Helen doesn’t sugarcoat the early growing pains (including what not to do with pricing), and Stephanie shares real-time advice on standing out in a saturated market. If you’re a new cleaning business owner — or looking to scale without losing your sanity — this one’s for you.

 

Key Takeaways:

• How Helen used real estate investing skills to fast-track her cleaning business
• Why BNI groups can be a lead generation goldmine
• The pros and cons of using independent contractors vs. W2 employees
• What most new owners get wrong about pricing — and how to fix it
• Why client communication (even over video!) builds customer loyalty
• When it’s time to raise prices — and how to do it without losing sleep

 

Mentioned in this Episode:

• ZenMaid Software
• Google Local Service Ads
• BNI (Business Network International)
• Cool Peaches Cleaning
• Try ZenMaid free for 14 days