Understanding the subscription economy with Jonathan Callinan - Episode 66

On this episode of the DevReady Podcast, we talked to Jonathan Callinan, business coach, co-founder and marketing strategist at the Online Business Accelerator. Jonathan discusses the subscription economy, why trust is better than “tribe”, and why you should be building your own communities. Human behaviour and the world at large is moving toward lifestyles that favour a subscription model for consumer services, it only makes sense that all businesses that want to survive need to think about how to build that into their business plan. At the heart of Jonathan’s message is the idea that people are drawn into opportunities for networking and community. He explains to us that because of this, your brands are more likely to succeed if they feel they are part of a community. Topics Covered: ● What underpins successful subscriptions. ● People ultimately want to be connected in the community. ● Trade tribe for trust to be connected to like-minded people. ● Why businesses should be trying to create their own communities. ● The challenges of transitioning a free community to a high-value paid service. ● How to build communities around a target audience.