018 | Can Service-Based Businesses Thrive During Black Friday? Yes, Here’s How!

Hey there, Change Maker,

Are you a service-based business who thinks you can't participate in holiday marketing just because you offer a service? Whether you're a coach, consultant, therapist, or a licensed agency, or you're offering a service of some kind, this episode is for you.

You'll learn about getting eyes and ears on your brand to increase brand awareness and engage your audience. 

Join me as we explore strategies to reframe your perspective, run brand awareness campaigns, launch lead magnets, address holiday stress, and maintain engagement. If you take nothing else from this episode, remember this: Get loud! Visibility is everything.

What You’ll Learn:

• Reframing Your Perspective: How to think differently about holiday marketing for service-based businesses.
• Brand Awareness Campaigns: Using the holiday season to share your story and mission.
• Launching a Lead Magnet: The perfect time to release valuable content and capture leads.
• Addressing Holiday Stress: Offering services that address the unique pain points during the holiday season.
• Maintaining Engagement: Staying connected with your audience through consistent communication and activities.

Key Takeaways:

1. Reframe Your Perspective: Understand that Black Friday isn't just for retail. Service-based businesses can also benefit by focusing on visibility and engagement rather than direct sales.
2. Brand Awareness Campaigns: Run campaigns that highlight your story, mission, and the impact of your services. This can be as simple as creating engaging content that resonates with your audience.
3. Launch a Lead Magnet: Use this season to release high-value content like eBooks, webinars, or free consultations. Capture leads and build your email list.
4. Address Holiday Stress: Offer services that help your audience navigate holiday stress. This could be through webinars, special coaching sessions, or relevant content.
5. Maintain Engagement: Regular communication helps prevent burnout and keeps your brand top of mind. Share tips, host live sessions, and send personalized messages to stay connected with your clients and team members.

Links and Resources:

• Download Strategic Edge Magazine: FeliciaFordAndCo.com/resources
• Access Year End Power Moves: FeliciaFordandco.com/Resources
• Connect with Felicia on Social Media: Instagram: @friendscallmefe

Join the Conversation:

• Follow us on Instagram: @friendscallmefe
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Next Episode Teaser: Subscribe to get new episodes as they are released.  Tune in next week for episode 19 "From Anonymous to Anomaly: Deanna Lindsay Lewis on Branding" where I'm joined by Brand Strategist + Designer, BrandSmash Studios, Deonna Lindsay Lewis. "Deonna is on a mission to make black sheep creatives unemployable through world building and innovative sales tactics."

 

#powermoves

#BlackFriday