How can you predict the rate of adoption?

Have you ever wondered as you’ve started a new extension project, just how many farmers will end up using the new practice you are promoting? It’s a great question because the ultimate goal of extension is change, and often it is about the adoption of a new practice or tool. 

So how on earth would you work this out? Where would you start? In this episode we’re going to tell you about the ADOPT model – a tool that can help you do just this. 

See the show notes for all the resources.