Third-Party Cookies Crumble, In-Game Ads Rise

In this episode of "The Digital Advertising Insight," Luke and Saurabh from PayTunes discuss the impact of the phase-out of third-party cookies on digital advertising. They explore how the gaming industry views this as an opportunity to leverage first-party data for targeted ads, enhancing brand engagement and loyalty in a post-cookie world. Tune in for insights and strategies.