EP 86 | The Email Strategy That Took a Client from 12% to 50% Open Rates

2025-02-25

Are you struggling with low open rates and unsure what to do better? In this episode of Copy That Converts, I’m chatting with Gillian Perkins for an interview on her podcast, Work Less Earn More. In it, I share a real-life example of a client whose email open rates soared from a dismal 12% to an impressive 50% and the steps we took to get there. We’ll dig into the strategies implemented, emphasizing the importance of understanding your audience, providing consistent value, and crafting engaging content. This is just one example of how having a strategy guiding your marketing efforts can mak...

Are you struggling with low open rates and unsure what to do better?

In this episode of Copy That Converts, I’m chatting with Gillian Perkins for an interview on her podcast, Work Less Earn More. In it, I share a real-life example of a client whose email open rates soared from a dismal 12% to an impressive 50% and the steps we took to get there.

We’ll dig into the strategies implemented, emphasizing the importance of understanding your audience, providing consistent value, and crafting engaging content. This is just one example of how having a strategy guiding your marketing efforts can make a huge difference in email metrics and in sales.

In this episode, we’ll cover:

The first steps to take when assessing your email list health and engagement
How to structure a consistent and effective weekly or monthly email strategy
Why you might want to create “sections” in your newsletter and what that could look like
How to use storytelling in email marketing (and why it has to connect back to your reader)
The importance of tracking and optimizing key email metrics for success

MENTIONED IN THIS EPISODE:

🎧Hear the rest of this interview with Gillian Perkins on Episode 246 of the Work Less Earn More podcast.

📩 Need help crafting a personalized email strategy that works best for your online business? CLICK HERE to book a strategy session.

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