Peter Rowe And Darren Discuss The Commercial Management Of Marketing

Peter Rowe is a commercial and marketing professional who chats with Darren on his role as a commercial manager within marketing and the importance of applying commercial management disciplines to the marketing function as a way of proving performance and value. He shares some of the challenges and issues for procurement, marketing and the organisation in making the transition.

https://www.trinityp3.com/2016/11/commercial-management-of-marketing/