How AI Is Rewriting Go-To-Market Playbooks

We're back. In the first episode of Season 2 of the FutureCraft Podcast, Ken Roden and Erin Mills dig into how AI is shifting the entire go-to-market motion. Not just content, but sales enablement, market strategy, and execution.

They share how they're using tools like ChatGPT, Gamma, and structured research to build battle cards that actually move deals. They also break down what’s working—and what’s not—when it comes to driving adoption on lean teams.

This episode covers practical ways AI can support speed and clarity without adding complexity. It closes with personal updates and an open call for listener ideas as the show evolves.

 

Unpacking the AI Toolbox

• Digital Focus Groups and AI-Assisted Research: Our hosts take us through an intricate process of leveraging AI-driven focus groups and deep research tools to gain valuable insights about customer behavior and preferences.
• The Power of Synthesis and Presentation Tools: With the help of platforms like Gamma, they illustrate how to transform comprehensive research into polished, actionable battle cards for sales teams, effectively bridging the gap from data gathering to strategic execution.

00:00 Introduction and Disclaimer

00:22 Welcome to Season Two

01:28 Hosts' Personal and Professional Updates

03:58 AI's Rapid Advancements

06:30 Deep Dive into AI Tools and Techniques

09:06 Building a Digital Focus Group

17:34 Leveraging Deep Research for Competitive Intelligence

25:31 Leveraging AI for Content Strategy

26:02 Impact of AI-Driven Traffic on User Engagement

27:20 Credibility and Organic Traffic in AI Models

28:21 Deep Research and Customization in AI

32:50 Creating Consumable Content with AI

34:16 Optimizing Competitive Analysis with AI Tools

40:00 Enhancing Presentation and Design with Gamma

47:49 Integrating AI Tools for Efficient Workflows

51:09 Season 2 Overview and Future Directions