Four Surprising Things I’m Struggling With As I’m Starting My 2nd Product Based Business

In this episode, I share my struggles and internal battles as I start my second product-based business. I discuss the pressure to make everything perfect, the challenge of overthinking every decision, the fear of failure, and the difficulty of managing multiple businesses simultaneously. I emphasize the importance of taking action and making smart business decisions based on data and customer preferences.

Takeaways

• Starting a second product-based business is not necessarily easier than the first, and it comes with its own set of challenges.
• Perfectionism can hold you back from taking action and launching your business. It's important to find a balance between striving for quality and progress.
• Overthinking every decision can hinder your progress and waste valuable time. Focus on making smart business decisions based on data and customer preferences.
• Managing multiple businesses simultaneously can be overwhelming and lead to burnout. Prioritize and allocate your time and resources effectively.
• It's normal to have fears and doubts when starting a new business, but it's important to push through and take action. Starting a business is challenging and can lead to self-doubt and overthinking decisions.
• It's important to make data-driven decisions based on what customers actually buy, rather than what they say they like.
• Finding a balance between being scrappy and wanting things to be perfect can be difficult.
• Transparency in the entrepreneurial space can help others feel less alone in their struggles.

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