Earth-Friendly Period Care with Katie Diasti of Viv
Business of the V

Earth-Friendly Period Care with Katie Diasti of Viv

E 2025-05-21
The way the world approaches period care needs an overhaul. Each traditional pad takes roughly 800 years to break down, a startling fact that motivated this week’s guest, Katie Diasti, into action. She’s the Founder & CEO of Viv, an earth-friendly period care brand. Hear Katie’s perspective on the market gap for eco-friendly, aesthetically pleasing period care products, plus the environmental and health issues with conventional period products. She tackles the rising popularity of menstrual cups, the challenges of fundr...
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