The New Methodology: How culture should be central to the development of space

Welcome to The New Methodology, a new podcast collaboration between EG editor Samantha McClary and founder of Freestate Adam Scott.

In this five-part series Sam and Adam will be talking to guest about what really makes real estate tick. But they will be looking at the sector from a different angle as they investigate a new methodology for development of place.

There will be less chat about bricks and mortar and more chat about people, time, journeys and experiences.

In this first episode they sit down with Ros Morgan, chief executive of the Heart of London Business Alliance, and Matt Howe, chief operating officer of Fed Square, in Melbourne to talk about culture and how it could and should be central to the development of space.