E312 - PUBLIC PERSUASION | FINDING A WINNING MESSAGE TO SAVE VAPING | REGWATCH (LIVE)

*Guest: Matt Culley, Vaping Activist and YouTube Content Creator

There’s no doubt the U.S. vaping industry faces a public perception problem of gargantuan proportions. While advocates maintain (and research backs up) that vaping is a safer alternative to smoking, everyday anti-vaping forces meet continued success in their effort to permanently poison the public understanding of vaping.

Compounding the problem is a simple fact: vapers are not a monolithic group drawn from one political perspective or party. How then should the vaping movement activate politically in this U.S. presidential election in order to meet what is clearly is a political threat i.e. flavor bans, taxation, and other onerous regulations?

Joining us today on RegWatch is Matt Culley, a prominent vaping activist and virtuoso of vaping product review videos on YouTube. Known as Matt From SMM, he’s amassed near 300,000 subscribers and 60 million video views. Culley is one of the first product reviewer superstars to venture into the vaping advocacy space, bringing a strong ethical voice and his support for progressive values to bear.

Is there a winning message to persuade politicians and the public about the virtues of vaping?

Find out! Only on RegWatch by RegulatorWatch.com.

Live Stream: Wednesday, June 24
Time: 7:00pm ET / 6:00pm CT / 4:00pm PT

Sr. Producer: Cindy Schmidt
Exec. Producer: Brent Stafford

This episode is supported by: DEMAND VAPE

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https://youtu.be/d6k3TUdu3i0