#38: How to Create a Trustworthy Cleaning Brand (Even if You’ve Messed Up)

Your brand isn’t built when you say the right things. It’s built in the messy moments when no one’s watching... and when the consequences catch up. In this episode, Stephanie unpacks a controversial cleaning industry trend (yep, naked cleaning) and uses it as a jumping-off point to talk about integrity, consistency, and long-term brand building.

 

Whether you're navigating pricing mistakes, hiring growing pains, or just trying to look more professional online — your reputation is made one choice at a time. You don’t need perfection. But you do need consistency.

 

Key Takeaways:

• Why one off-brand choice can tank 364 great ones
• How inconsistency shows up in ways you might not notice
• The checklist of things clients remember — and talk about
• Real talk on tattoos, topless cleaners, and tabling events
• How to make your brand “spectacular” in your city

Mentioned in this Episode:

• ZenMaid Software
• ZenMaid Facebook Mastermind group

Try ZenMaid free for 14 days

Rather read than listen? Check out the full episode write-up on our blog.