Why Playing It Safe with Branding Is Riskier Than You Think in Saturated Markets

Follow the crowd for a quick win, or commit to something completely different in the hopes of standing out? One acclaimed California agency laments that most brands now prefer the former, and in this segment argues for a return to boldness.Learn more at https://www.thelolaagency.com/post/forget-the-noise-how-bold-branding-cuts-through-the-clutter London : Los Angeles (LO:LA) City: El Segundo Address: 840 Apollo Street Website: https://www.thelolaagency.com