The challenges and opportunities facing the boutique fitness industry, with John Kersh, Xponential Fitness

Boutique fitness is booming. The luxury – typically more expensive – format of fitness is not only becoming a ubiquitous concept around the globe but is prompting many traditional gym-goers to trade in their memberships in favor of boutique fitness's small group focused, high energy, studio-based workouts.

But with an exploding sector, comes a highly competitive business landscape. We caught up with John Kersh, chief international development officer at Xponential Fitness – a leading boutique fitness franchisor with eight brands including the likes of Club Pilates and Pure Barre – to find out what challenges and what boons the boutique field brings. 

In this episode, Kersh walks us through what impact the coronavirus crisis has had on the industry and whether it will ever be the same again, how Xponential Fitness's brands are starting to reopen studios, and much more.

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