Emerge on Purpose: Mastering the Art of Sales Enablement

In this episode, Pete and Lindsay are joined by Roderick Jefferson who is the CEO of Roderick Jefferson and Associates. Roderick Jefferson is an internationally recognized, business-focused speaker. Pete and Roderick Jefferson have a mutual passion for helping salespeople become successful. Roderick talks about how he began coaching athletics due to the symbiotic relationship between what he received and was doing professionally, and how it relates to learning how to deal with other teammates, handle winning and losing, and constantly improve through practice.

Join us for a discussion on mastering the art of sales enablement and building connections to provide support. This skill is crucial not just for sales professionals, but for anyone looking to better understand and meet the needs of their customers and colleagues.

Watch this episode if you're a sales leader who wants to boost results and team success. Learn practical strategies and techniques to optimize sales performance and reach your revenue targets. Get ready to take your sales game to the next level!

Timestamps

0:00:00 - Conversation with Roderick Jefferson: Accelerating Speed to Revenue and Increasing Productivity

0:02:43 - Sales Enablement Professional Discusses Challenges of Assisting Salespeople

0:04:50 - Strategies for Building Rapport, Community, and Customer Service 0:06:33 - Heading: The Impact of AI on Sales Enablement

0:08:55 - Exploring the Impact of AI on Sales: Helpers vs. Sellers

0:12:47 - Conversation on Differentiating Between Sellers and Helpers

0:14:54 - The Value of Hiring Athletes for Sales Teams

0:19:16 - Exploring the Difference Between Managers and Leaders in Sales

0:24:12 - Qualities and Attributes Needed for Successful Salespeople in Today's World

0:29:20 - Critical Skills Needed for Salespeople and Leaders

0:31:00 - Qualifying Prospects and Effective Leadership

Key Highlights:

- Adjusting to the new virtual environment presents challenges in building rapport with customers and staying engaged in virtual meetings

- Importance of finding ways to help customers increase productivity and efficiency while working virtually

- Some sales reps were initially resistant to the shift to virtual meetings 

- Transitioning to AI may be difficult, but will likely create more productivity in the end.