Episode 38: Questions To Ask Your Amazon Agency

Today’s topic is Amazon agencies, which is any person or entity that handles other people’s Amazon business or their problems. We discuss which brands we normally see use the agency. We give examples of businesses that have benefited from using an agency. We talk about questions you should ask an Amazon agency, including pricing, comprehensive/selective management, and services. We go more in depth about payment, talking about the pros and cons of both commission based and flat fees. We talk about factors to consider when determining length of contract. We also emphasize the importance of determining if agencies are stable and realistic, or if they overpromise. We talk about the challenges and risks of becoming an agency for other companies or brands. We talk about other factors to consider when considering third party help.

-Amazon Agencies: What to Expect From Using/Joining 1:01
-Questions to Ask an Agency 10:03
-Challenges in this Model; Other Questions 17:39

“What is the price? What do you charge? Are you offering or seeking comprehensive or a selective service? Comprehensive being full account management; everything from inventory, product pages, to marketing. You know, marketing can be the marketing on the page or the PPC.” 10:22

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