As the highest-ranking non-Korean executive at Hyundai Motors headquarters, Frank Ahrens spent three years gaining an insider's perspective on Korean corporate culture. In his new memoir, "Seoul Man," Ahrens recounts the ups and downs of his journey as an American trying to acclimate to daily life in Korea and to working life inside one of the country's top chaebols.
We talk with Frank this week about his experiences joining Hyundai and his new book. Frank became a director at Hyundai Motor in 2010 and was promoted to Vice President of Global Corporate Communications two years later. He created the company’s first English-language corporate media site, including a blog and Twitter feed, and helped establish the company’s first public relations operation in the Middle East in Dubai.
Learning from Past Engagements with Pyongyang: Ambassador Chun Yung-woo
Growing Up as a Defector Migrant in South Korea
[Rebroadcast] Talk to Us in Korean: The Mavericks of Teaching Korean Online
[Rebroadcast] Korean American Day 2018: Photojournalist Chang Lee
[Rebroadcast] Covering PyeongChang: The Wall Street Journal's Jonathan Cheng
K-pop's HIgh Tide in the United States
How Would New U.S. Auto Tariffs Impact Hyundai and Kia?
Behind the Scenes of Repatriating American Soldiers' Remains from North Korea
Examining Korea’s Economic Growth: A View from the OECD
Ambassador Chris Hill on North Korea Negotiations
[Rebroadcast] Shamans, Goblins, and Ghosts: A Look at Korean Folk Culture
Farewell Podcast with KEI President Donald Manzullo
North Korea's Nuclear Identity
Can Science Diplomacy Help South Korea's Foreign Policy?
Summit Sum-Up: A Conversation with Ambassador Jim Zumwalt
Singapore Summit: Ambassador Joe Yun on the Big Trump-Kim Meeting
Covering the Korea Beat with Elise Hu
The Art of the Deal? A Proposed Framework for the Trump-Kim Summit
Kim Jong-un's Public Relations Strategy
Navigating the Moon-Kim Summit
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