The CX Layers - how Data and Content feed into the Personalization Layer - Midway status by Rasmus Houlind
’Hello $FirstName’ - marketing experts discussing the topic of personalization

The CX Layers - how Data and Content feed into the Personalization Layer - Midway status by Rasmus Houlind

2025-02-11
In this special episode of the Hello $Firstname podcast, we’re doing things a little differently than normal. Having covered several episodes of season 2 and having discussed and presented the concept of the CX Layers that show how Personalization feeds from both the Data Layer AND the Content Layer, I thought it was time for a midway stop and introduce an update on the framework. This episode represents a key milestone, offering an in-depth look at how Content and Data work together to drive Personalization at s...
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