Handling Rejection
B2B Sales With Bill Morrison

Handling Rejection

2024-04-16
Sales is one of the very few professions that has a high degree of rejection built into it. Even the best B2B teams in the world are going to meet failure in a significant proportion of the opportunities in their pipelines.   How do we as individuals cope with this? How do we respond when the other side says, ‘no thanks we’re going with the other people’. A reasonable start might be to follow the old adage of, ‘Plan for the best prepare for the worst.’  There are at least three levels we need to look at to address this topic. ...
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